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Wednesday, July 05, 2006

Pitchfork farts out a response

In response to Sound Team's video of the Pitchfork review, Pitchfork editor Ryan Schreiber had this to say:
Despite more than a year's worth of blog buzz behind them (and a fairly promising performance at last year's CMJ festival), the painfully mediocre debut album from Capitol Records "indie" band Sound Team got reamed last week by your pals at the Pitchfork. In retaliation of the 3.7 rating, the band-- or someone purporting to be them-- posted a YouTube video depicting a sort of Sound Team effigy being mutilated, thrown off a cliff, burned, and dismembered by a Pitchfork. Creepy! That's exactly what we did to our promo copy this weekend!

In the band's defense, the music backing up the visuals here is a vast improvement over their record. A bit more focus and you'll have it, guys...
This is exactly what I'm talking about when I say they're unprofessional. I foolishly Cc:ed this guy on my original e-mail to Hogan, thinking he'd have to be reasonable about a response to an unreasonable review. Instead it turns out that Hogan's a decent guy but a poor reviewer, and Schreiber just seems like a jerk. He can be contacted at ryan@pitchforkmedia.com

Link: Gorilla vs. Bear conversation on the matter

Link: Austinist says these guys are bums, too.

6 Comments:

Anonymous Ian said...

If it was indeed the Sound Team who posted that video, it was an extraordinarily childish thing to do, not very "professional" for "professional" musicians. It seems like a pretty biased thing to say that it's Ok for them to make that video but that Ryan has no right to rudely joke back.

Listen, I'm not commenting to be a Pitchfork-crusader, nor am I even about to defend that subpar review. And I agree with you on many of your comments, especially when you said that "as a reader, there's nothing worse than feeling patronized."

Your main point is that Hogan never addresses the issue of simply why he didn't like the album, but I think if he had spelled out any more clearly that he thought it was completely derivative and overall lacking in anything musically interesting, I would have been offended.

Anyway, cheers, nothing personal.


ian.zampbell@gmail.com

5:37 PM  
Anonymous jake said...

ian-
i wonder why you think the video is so stupid. To me it seems like they're just fucking around in reaction to an extremely negative review. I thought it was funny. It's not like they're saying "fuck you, Marc Hogan."
It's more of a "wow, we got reamed!!!" which is exactly the way Mr. Ryan Schreiber said it. I.e. to me the point of the video is that they are NOT taking the whole thing too seriously.

3:53 PM  
Anonymous Anonymous said...

There's a blog that reviews Pitchfork reviews, including the sound team one: www.tuningforkmedia.blogspot.com

8:02 PM  
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