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Tuesday, August 22, 2006

"It's like your favorite nightclub. But with rental shoes."

Bowling is a lot of things--fun, ironic, trashy, an excuse to quote The Big Lebowski--but it certainly isn't sexy, hip, or sophisticated.

The 300 Bowling chain is trying to change all that, and they've got the sleazy web design and outrageous ad copy to prove it:
Bowling as you’ve known it has changed forever. Now, it’s all grown up. It got a high-paying job. Bought a hip, modern hangout and a new wardrobe to match. Installed a killer sound system, a sleek bar and a top-of-the-line grill to serve its friends. Take a virtual tour. Then, make a date with 300—where the experience is strikingly different.
Every image in the flash page contains everything their new image needs: (1) a bowling ball (2) bowling shoes (these represent bowling) or (3) a martini (this represents urban sophistication). Finally, a bowling alley made for me--a wealthy cokehead with a deep love of bowling.


Where have the sticky floors and balding fat guys gone?

2 Comments:

Blogger Cibbuano said...

as long as the shoes still smell like the bowling alley, it'll never catch on...

8:41 PM  
Blogger Ben said...

If chicks could bowl in those sleek high-heels, then it would be cool. But bowling shoes, no matter what, are unsexy.

By the way, I love chicks in nice jeans and high-heels. High-heels are the best. Open toed. French peticure.

1:46 PM  

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