A physician ordered ear drops to be administered to the right ear of a patient suffering pain and infection there. But instead of writing out completely the location "right ear" on the prescription, the doctor abbreviated it so that the instructions read "place in R ear." Upon receiving the prescription, the duty nurse promptly put the required number of ear drops into the patient's anus.
Friday, December 11, 2009
Robert Cialdini discusses how blind obedience to authority can lead people to do things that don't make sense (Influence, pp. 219-220):